Event Planners Go Digital to Maximize Success

As corporations and charities look for ways to maximize their marketing dollars when sponsoring special events, savvy event planners are turning to professional digital photography for solutions. Advances in digital photography technology make it easy and cost-effective for event sponsors to provide

State-of-the-art keepsakes

Among the most effective tools used by professional digital photographers to capture the "Wow" factor of an event are greenscreen technology and digital border overlays. A tool once reserved for big budget action movies, greenscreen technology is now being used by digital photographers to add impact and enjoyment to event photos. With greenscreen technology, the photographer can work with the client to create a custom background template that complements the theme of the event. Digital border overlay technology allows a logo, slogan, party theme graphic, or any combination of these, to appear as a border around the portrait. Professional digital photography makes it easy to produce premium keepsake photos that exemplify the success of the event.

In Southern California, the most successful event planners rely on the professionals at Lights, Camera, Reaction! Event Photography in Anaheim to deliver consistently high-quality, theme oriented photos of their events. "The beauty of digital photography is that it's cost effective to shoot high-resolution photographs, enhance them with a customized background or border that reflects the theme of the event then print them on the spot for guests to take home with them," says John Fitzpatrick, owner of Lights, Camera, Reaction!

A marketer's friend

Event organizers have found that custom keepsake photos continue to renew their guests' positive feelings long after the event has ended. Charitable fundraisers have found it mutually beneficial to secure a corporate sponsor for their event photos. The sponsors appreciate the recognition they receive during the event, as well as the continual goodwill long after the event has ended. Marketing execs are also big fans of digital photography because it allows them to easily format images for newsletters, brochures and company Web sites.

From intimate private parties to grand corporate galas, count on Lights, Camera, Reaction! to capture the essence of your event and provide your guests with a special keepsake that they will long remember and appreciate.

Advances in digital photography maximize marketing dollars and have event guests all over town saying "Wow!"

A complete list of services, samples of work and an interactive greenscreen demonstration is available at their website: www.LightsCameraFteaction.com or they can be reached by phone at (714) 224-0480.