Small Business Resources, Business Advice and Forms from AllBusiness.com
Allbusiness Topics

Earthling helps MCA get Universal Studios' new 'E.T. Adventure' ride off the ground.

By Stremfel, Michael
Publication: Los Angeles Business Journal
Date: Monday, July 1 1991

Earthling helps MCA get Universal Studios' new |E.T. Adventure' ride off the ground

Show-biz conglomerate MCA Inc. opened its $50 million "E.T.'s Adventure" amusement park ride at Universal Studios Hollywood June 22 - right on schedule, within budget and without major mishap.

That successful opening most likely drew a collective sigh of relief from MCA execs, who suffered major embarrassments a few months ago when a number of such rides malfunctioned at Universal Studios Florida.

MCA owes much of its latest E.T. ride success to the efforts of Steve Rosenfield, a 42-year-old construction manager for Bernards Bros. Construction in San Fernando.

Rosenfield had the responsibility of coordinating a work crew of as many as 120 people during the 10 months it took to build "E.T.'s Adventure."

First, Rosenfield's crew erected a 60,000-square-foot, steel-framed structure to house the ride. The cavernous building, with 40-foot-high ceilings, was then segmented into several separate compartments, each of which would re-enact a scene from Universal Pictures' blockbuster E.T. movie. The walls separating the rooms are up to nine inches thick to prevent sound from traveling between scenes.

Then came the hard part.

"We had to suspend all the utilities - air conditioning, electrical wiring, plumbing - from steel ceiling trusses," Rosenfield explains, "which meant most of the interior work had to be performed on high lifts, 30 to 35 feet above the concrete-slab floor."

The tracks upon which the ride's "airborne" bicycles are suspended also had to be installed in the ceiling, as was an elaborate system of catwalks.

Timing was also crucial, said Rosenfield, who had never before overseen an amusement park construction project. Construction deadlines had to be met for each compartment, so that MCA's special-effects teams could come in and put on the finishing touches.

MCA honchos are apparently pleased with Rosenfield's work. They're flying him to Universal Studios Florida this week to begin preliminary design development on a new "Back To The Future" ride. MCA's Florida park already has a "Back To The Future" ride, and MCA is negotiating with Bernards Bros. Construction to build another such ride at its Universal City park.

PHOTO : Rosenfield: Construction project manager

In addition, make sure to read these articles:

  • Pioneering ride safety consultant Brown, 64, dies
  • Richard Brown, a pioneering doctor of biomechanics and orthopedics and one of the nation's top amusement park design and safety experts, died Thursday of a ......
  • Themed Areas, Coasters In Parks' Capital Plans
  • It appears 1999 will be a record year worldwide for capital investments in existing parks as well as the parks slated to open this year....
  • Fastpass Moves To The Head Of The Line
  • Long queues at theme parks and amusement parks have been identified for many years by park officials as the No. 1 guest complaint.
  • Back To The Future Trilogy
  • The story of Marty McFly and Doc Brown's DeLorean time machine are finally available on DVD in this must-have three-disc set.
  • Back to the Future
  • Much has been made by analysts and companies alike of an increasing technological and economic gap between ASICs and FPGAs. With ASIC companies losing market ......
  • Back to the future. (Toops Scoops).
  • Part II "The food industry has done a brilliant job of cost reduction and supply chain management, but not as well driving top line sales ......
  • Back to the future.
  • There is a lot of unfinished education business to deal with as 2003 dawns. ETM asked several experienced Washington observers for their sense of what ......
  • Guiding Us Back to the Future.
  • THINK: ELECTRIC TROLLEY BUSES Jim Graebner, his white hair streaming, resembles the Docin Back to the Future. And just as Christopher Lloyd's character proved so ......
  • 1990 energy outlook: back to the future?
  • 1990 energy outlook: Back to the future? Oil futures prices exploded in the final week of trading of 1989 as January 1990 heating oil futures ......
  • Back to the future?
  • One of the hottest topics to burst onto the information technology scene are ASPs. ASPs that are hot now are not the poisonous snakes common ......
  • Thomas DeGregori's "Back to the future": A comment
  • It would be unfortunate if Thomas DeGregori's review of Limited Wants, Unlimited Means: A Reader on Hunter-Gatherer Economies and the Environment, edited by John Gowdy ......
  • Going Back to the Future Against the Wing-T.
  • The OI' 50 Slant Remains The Best Run Stopper In Football BACK IN THE 1970S, our college football championships were won by teams that could ......
  • Chemicals from Acetylene: Back to the Future?
  • Nexant Sees Significant Prospects for Reviving Older Technology WHITE PLAINS, N.Y. -- Between 1960 and 1970, when worldwide acetylene production peaked, it served as the ......
  • In the tourism trade the shift seems to be 'back...
  • Challenges facing today's tourism industry include a variety of choices for travelers, increased mobility of the public and ever-changing economic conditions. In the Poconos, the ......
  • Back to the future
  • Not only the sentimental have been seized by the urge to turn back the clock to time when things were simpler, safer and more reliable....