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BMW Could Edge Out Mercedes in 2004 Local Sales
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The battle between BMW and Mercedes-Benz dealers in Orange County heated up late last year.
Local BMW dealers sold 1,756 cars in the two months, up 63% from the same period a year earlier. For the year through November, BMW sales were up 23%.
Mercedes sales were down for the months of September and October but made a comeback in November.
Mercedes dealers here sold 1,807 cars during October and November, a 24% rise from the year-ago period. In September and October, Mercedes sold 1,506 cars, down 12%.
(The association tracks sales in rolling, two-month increments.)
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