Growth of acrylic fibers tied to penetration of new markets.

The characteristics imparted by the diversity of acrylic fibers have them showing up in a wider spectrum of the fabric market

1990 may be remembered as a watershed year for acrylic fibers at Cytec Industries Inc.

That was the year the company introduced the first - and still only

The revolutionary new fiber, MICROSUPREME[TM] high-tech acrylic fiber, began modestly in the hosiery market, an area where acrylic fibers already had achieved significant success. This success, however, was mainly in athletic footwear where the inherent properties of acrylic made it extremely desirable.

The advent of MICROSUPREME fiber shattered the constraints of this narrow market appeal for acrylic fibers. MICROSUPREME fiber for hosiery was geared to the men's and women's fashion hosiery market and was an instant success. And, this initial triumph opened the door for using acrylic fiber in a wide range of men's, women's and children's apparel. In fact, today 90 percent of MICROSUPREME high tech acrylic fibers is found in new markets. Over the past several years, sales of MICROSUPREME fiber have increased in the range of 60 percent annually and this extraordinary rate of growth is expected to continue this year.

Technology Alliance

To understand better this enthusiastic acceptance for acrylic fibers, it is important to appreciate the alliance of microdenier technology and acrylic fibers and the synergistic benefits it brings to the marketplace. One of the most important features of acrylic fiber is that it transports (or wicks) moisture away from the skin to a garment's outer surface where it evaporates, keeping the wearer more comfortable in both cold and warm weather. This advantage explains the fiber's popularity for athletic socks and other sports apparel.

Through microdenier technology, acrylic fiber has been transformed into a fiber that is finer than silk, which gives it a natural feel. It offers a luxurious appearance, soft hand and superior drape. The fiber produces bright, colourfast fabrics in practically every colour of the rainbow. Being acrylic, these fabrics resist stains, odour and mildew. In addition, the acrylic fibers provide the fabrics with wrinkle resistance and make them easily washable.