The Newsletter on Newsletters

Latest Issue: 08/19/2009

In This Issue

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1. Anne Holland returns to publishing as Anne Holland Orlovic. Anne Holland founded Marketing Sherpa LLC, which is devoted to rating and analyzing websites and surveying industry leaders. After selling the company to Digital Trust ... (PERIODICAL ARTICLE) 2. Three newsletter companies and one vendor going through "significant... But don't call it "downsizing" So much for the lazy, hazy days of summer. In the past month, the newsletter and specialized-information industry has witnessed ... (PERIODICAL ARTICLE) 3. Media investment banker offers assessment of current and future market... Leverage multiples are abnormally low right now. It wasn't that long ago that leverage multiples at 6, 7 or even 8 times EBITDA--what you and ... (PERIODICAL ARTICLE) 4. The Economist's Roll Call Group acquires Congressional Quarterly. Roll Call Group (www.rollcallgroup.com). a wholly owned subsidiary of The Economist Group since 1992 and publisher of Roll Call, has purchased the assets of Congressional ... (PERIODICAL ARTICLE) 5. Agora moves one of its free e-newsletters to paid. It appears the free-on-the-internet crowd is starting to discover that subscription revenue is more reliable than one-off sales or ad sales. Agora Publishing recently moved ... (PERIODICAL ARTICLE) 6. The ten most common pricing mistakes most companies make. In tough economic times, reevaluating product pricing is a necessity to keep your customers motivated. Determining what to cut and what to keep doesn't always ... (PERIODICAL ARTICLE) 7. Five tips for getting testimonials that work. There has been much discussion lately about whether or not testimonials work anymore. The answers I've seen range anywhere from "Absolutely not--everyone knows they're usually ... (PERIODICAL ARTICLE) 8. A package that hits dog owners where they live. WHAM! POW! SOCKO! A newsletter DM package that really hits the prospect square between the eyes comes from The Whole Dog Journal. 1. The carrier. (PERIODICAL ARTICLE) 9. The sky is falling! The sky is falling! Or is it? Without any disrespect to Chicken Little, I understand times are tough at USPS, but is that really a bad thing for newsletter publishers? Recession and ... (PERIODICAL ARTICLE) 10. Coming events. * For the sixth year in a row, many of the world's leading publishers and information marketers will come together in Boston for the Mequoda ... (PERIODICAL ARTICLE)
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