The Newsletter on Newsletters

Issue Date: 07/06/2007

In This Issue

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1. Is the Sample Issue Set for a Comeback? Is it time for the sample issue to make a comeback in newsletter marketing? My thought is that the internet has caused this. Just about ... (PERIODICAL ARTICLE) 2. 10 Techniques to Ratchet Up Your Marketing Effectiveness How to tweak your newsletter promotions and give prospects something of value that sets you apart from the crowd. (PERIODICAL ARTICLE) 3. How to Perform a "Design Audit" on Your Print and Online Newsletters A checklist to assess the effectiveness of your graphics presentations. (PERIODICAL ARTICLE) 4. Coming event. Mequoda Summit Boston 2007, "How to Transform Your Book, Magazine or Newsletter into a Successful Online Business," Sept. 25-27, 2007, at the Conference Center ... (PERIODICAL ARTICLE) 5. Congratulations. McMurry, custom and subscription newsletter publisher, has been named 1 of the top 25 "Best Small Companies to Work For" in America for the ... (PERIODICAL ARTICLE) 6. Quote of the month. "There isn't such a thing as old media anymore. There's only diversified media. Every major company is working hard to reshape their distribution model ... (PERIODICAL ARTICLE) 7. Helmut Graf reports 10 percent revenue jump. Helmut Graf, chairman of Bonn-based Verlag fur Deutsche Wirtschaft AG, reports that the company's revenues increased by almost 10 percent from 90.2 million euros ... (PERIODICAL ARTICLE) 8. Wicks on brink of selling WBI to Summit; its United Business Media unit... Summit Business Media LLC, a media company serving the business-to-business market, has signed an agreement to acquire Wicks Business Information (WBI), which serves financial-services ... (PERIODICAL ARTICLE) 9. Why Sales Performance Journal won "Best in Show" in design... The Newsletter Design Awards Competition judges chose Miller-Heiman's Sales Performance Journal as "Best in Show"--that is, Best Designed Newsletter of 2007. The other finalist ... (PERIODICAL ARTICLE) 10. Max Bowser, 31-year career in print-only investment advice. CBOT is a good example of how the Bowser Selling Plan should work. Most of our subscribers purchased the stock when it was under ... (PERIODICAL ARTICLE)
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