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Issue Date:
06/11/2007
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1. Overbuilders' Problem: Slim Returns
With all the hype surrounding the competitive threat of telcos, overbuilders and new technologies like wireless fidelity to the cable television “monopoly,” Sanford Bernstein cable ... (PERIODICAL ARTICLE)
2. For Viewers Who Like To Laugh
TBS' “Very Funny” brand is simple, but it gets the point across: TBS is the place to go for viewers looking to laugh. Creating that ... (PERIODICAL ARTICLE)
3. Building the Branson Brand
Lori Levin-Hyams did not take the traditional path to becoming a brand builder. But then, what would you expect from a woman who built the ... (PERIODICAL ARTICLE)
4. New target for Viacom as Shares rise
Miller Tabak media analyst David Joyce maintained his “buy” rating on Viacom, increasing his 12-month price target to $51 from $45, citing a better than ... (PERIODICAL ARTICLE)
5. A Touch Of Quality
E! Entertainment Television enjoys a high profile, thanks to its celebrity coverage and more than 90 million subscribers. It generates more profit and revenue than ... (PERIODICAL ARTICLE)
6. L.A. Joins Suit Against Franchise Rules
The city of Los Angeles has become the latest jurisdiction to join the suit challenging the Federal Communications Commission's March 5 order that localities must ... (PERIODICAL ARTICLE)
7. Cable, Web Bright Spots In a Sluggish Ad Market
Cable and Internet ad-sales figures increased in the first quarter compared to the same period last year, a rare bright spot in the overall ad-sales ... (PERIODICAL ARTICLE)
8. On the Go With Vongo
Soon after joining Starz in January 2005, Joseph A. Cantwell saw a huge schematic showing Starz' plans for a subscription broadband video-download service. That's when ... (PERIODICAL ARTICLE)
9. CNN, Affiliates Get Fit
Two years ago, CNN didn't proffer any interactive marketing opportunities for affiliates. Now, executives are looking for every opportunity to help consumers connect with the ... (PERIODICAL ARTICLE)
10. A Clear Concept
As branding goes, creating an identity for PBS Kids Sprout seems an easy task. The upstart network for preschoolers and their parents already has the ... (PERIODICAL ARTICLE) | |
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1-10 (of 42) related articles
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1-10 (of 42) related articles
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2007
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