Research and Markets: What are Children's Modern Eating Habits and Likely Trends for Future?

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c13017) has announced the addition of Children's Modern Eating Habits: Management Briefing to their offering

Children, or the untouchables as marketers have grown to affectionately know them, are notoriously

difficult to target - but unquestionably profitable - when finally convinced that your product is cool enough to eat. Aside from the long-standing, fickle nature of children's 'favourites', the kids' food industry is tainted by a host of controversial sticking points, primarily unhealthy eating habits leading to more overweight and obese children, globally, than ever before.

This management briefing reviews childrens modern eating habits now and asks what are the likely trends for the future. Taking into account todays influences on eating habits, favourite foods by region, childhood obesity & legislation, and researching new products for kids, this briefing will provide a concise overview for kids eating habits worldwide.

Topics Covered Include:

Introducing the 'Untouchables'

Influences on children's eating habits in the 21st century

Changing family structure resulting in an increased spend on children

Working Mums: the standard in many countries

Kids as their own consumers with their own disposable income

Bulging wallets at the age of seven

An ever decreasing market

Television no longer the only advertising tool

Peer pressure - particularly in schools

Kids getting older younger

Parental pressure to perform

Children's favourite foods vary by region

The Northern Ireland perspective

What are kids really eating and when?

Healthier snacks eaten more regularly

Children's eating habits challenging the traditional French picture

Childhood obesity spirals out of control

Legislation to control children's eating habits

A step in the right direction: traffic light labelling

Confectionery: an evolution in NPD and packaging caused by the scramble for kids' attention

NPD is imperative when starting up in the new kids frozen food market

Researching new products for kids

Innovation for the kids of the future

What's in store for kids of the future...?

For more information visit http://www.researchandmarkets.com/reports/c13017