Smile, Laugh, Connect: The Keys to Better Sales

Often we speak about the "good chemistry" of a relationship, the "good chemistry" of a place or the "good chemistry" of an event.

Many physicians recognize that "good chemistry" means positive feelings and good health, and "bad chemistry" indicates negative feelings and poor health. The

growing field of Psychoneuroimmunology (PNI) is discovering that the physiology of feelings and health can be altered by many controllable factors that positively or negatively impact individuals and society. Physicians also recognize those who positively act happy impact their health and well-being.

Harness the "pharmacy within."

Endorphins, with a chemical structure similar to morphine, are one group of neuropeptides often referred to as the "inner uppers" which get us "high" on life. As a group, they are most often identified as "the happy chemistries" which enhance health and success; evidence shows they can be acted on.

This sheds new light on ancient questions. Are we happy because we're healthy, or are we healthy because we're happy? Do we laugh because we're happy, or are we happy because we laugh? Yes, happy people are apt to laugh often. At the same time, feelings of pleasure and happiness can result from the physical act of laughter, because laughter is a potent way to raise endorphin levels.

Those who know how to experience the joy of raising endorphin levels hold the keys to a wide range of possible benefits. Physical benefits include lessening of tissue inflammation, reduction of pain, relaxation of muscles, suppression of the appetite, and enhancement of the immune system. Psychological benefits include a sense of euphoria that can counter fear, anger and depression. People with "good chemistry" know how to "live it up" and tend to be friendlier, optimistic, humorous, creative, confident, perceptive, productive, popular, and yes, more successful and wealthier.

What you can do.

The social benefits of raised endorphins are of critical importance for our society. The good news is people can direct dramatic changes by learning and teaching a few actions and thought-techniques.

Endorphin levels are raised through a range of activities. Besides laughing, these include smiling, eating, exercising, cheering, singing, listening to music, creative visualizing, camaraderie and romance. Obviously not all of these are appropriate for every occasion! Yet some are, and it pays to capitalize on them. As an example, actors use many actions and thoughts in the green room to get into the "chemistry" of a happy part. Here are three simple strategies you can start using immediately: