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The Sacramento Bee, Calif., Bob Shallit Column.

By Bob Shallit, The Sacramento Bee, Calif. Knight Ridder/Tribune Business News

Mar. 13--FRIENDS DONATE ORGANS: Friends of Chico exec John Strisower have been reading quite a story. For the past few months, John has been e-mailing them with riveting updates on his daughter's fight for survival.

Twelve-year-old Jessica has cystic fibrosis. Last year, she developed a lung infection. Her only hope was a transplant.

A few months ago, John -- CEO of Travidia Inc. -- started using the Web to inform friends about the search for donors. There were high

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