Tip #10 How To Build Better Rapport With Your Customers

Tip# 10: Be Involved In Your Employees' Communities

I'm sure that every one of the 100 Best Companies To Work For will tell you that happy employees create happy customers. One way to keep your employees happy is to encourage them to be active in their communities. Do this also puts your company's name out there in front of your customers and people who can become your customers. When I have a choice between two businesses offering the same products, price points, and customer service, I go with the one who supports my favorite causes.

If you're looking for ways to involve your employees in their communities, let me suggest the American Cancer Society's Relay For Life. Think combination county fair and slumber party. Not only does it raise funds for research and the 50 other programs and services offered by the American Cancer Society (nearly all of them free of charge) it also honors those who have survived their battles with cancer and memorializes those who have not.

Relays consist of teams of about 15 people. They can be friends, co-workers, or family members. Each team member raises funds to fight cancer before the event. During the event, each team keeps at least one team member on the track walking, jogging, or running. Team members relieve the relayer every 30 minutes or so.

The teams have campsites and those not on the track can visit with each other or participate in numerous games. Many businesses will tell you that employees partcipating on teams come away creating closer bonds with their co-workers. "Fellowship" is the best word to describe it. It's a family event also, Ages range from newborn to 90+.

Not only will your employees be raising money for a worthy cause, but they'll also learn how to better protect themselves and their families against cancer. They'll also learn how to access the free American Cancer Society programs if they have cancer in their families.

Take a look at this video. If you'd like more information, contact the American Cancer Society at 800-227-2345.

I've worked for the American Cancer Society for more than 25 years. There's never been anyting like Relay For Life. Get your employees (and yourself) involved. You'll be glad you did.

Regards,

Glenn

Prior Tips:

Tip #8: When A Customer Makes A Suggestion, Respond

Tip #6: Train Your Employees To
Acknowledge Past Interactions With Your Customers

Tip #4: Stand Behind Your Products

Tip #2: Quickly Resolve Your Customers' Problems