Generous benefits lure workers to take age-appropriate tests: Participation in prostate exams...

Employers and insurance carriers are dangling financial incentives in front of workers, hoping they will rush to the doctor to take age-relevant tests, such as prostate examinations, mammograms and colonscopies.

The incentives reflect a growing trend among companies and carriers to take a broader approach in enticing workers to take health risk assessments.

"Preventive care in general is a real problem," says Michele Becker, vice president in the employee benefits unit of Aon Consulting. She points out that research shows only 50% to 55% of adults who are a