ACCOUNT WINS

Roche Molecular Diagnostics. named GSW Worldwide as its agency of record. The agency will provide positioning, branding, campaign development and tactical marketing support in the U.S. and worldwide for existing and pipeline products across Roche's six divisions: virology, immunology, women's health,

Vicuron Pharmaceuticals has named The CementWorks the agency of record for dalbavancin, a novel IV antibiotic for the treatment of skin and soft tissue infections. Vicuron has completed Phase III clinical trials for dalbavancin and plans to file an NDA submission this year.

PDI has signed a two-year contract with Florham Park, NJ.-based Shionogi USA to promote Cedax, a cephalosporin antibiotic. PDI will develop physician target lists and training materials, as well as provide business planning, marketing analytics and a sales infrastructure that includes managers and a national network of 400 sales reps.

AstraZeneca has hired ImpactRx to work on measuring the effectiveness of its sales force teams promoting the products Crestor, Nexium and Seroquel to primary care and specialty physicians.

The Kingston Hospital in Kingston, N.Y. has retained Smith & Jones, a Troy, N.Y.-based marketing agency, to develop a branding campaign. The campaign debuts in October with a series of print and radio ads.

Connetics Corp. of PaIo Alto, Calif., has chosen Communications Strategies to handle PR for the anticipated 2005 launches of two new prescription acne products. CSI's responsibilities will include pre-launch awareness and issues education, approval and launch planning, among other roles.

Praecis Pharmaceuticals has selected Whittmanhart Interactive as its interactive agency of record. Whittmanhart will expand the online presence of Praecis' products, including Plenaxis, a drug for advanced symptomatic prostate cancer, and provide a complete solution for interactive marketing initiatives.

EMD Biosciences and Merck Biosciences awarded a global assignment to Stinson Brand Innovation. Stinson will provide brand alignment and strategic planning services for EMD, a supplier of tools for proteomics and disease pathway analysis.

ArgiNox Pharmaceuticals of Menlo Park, Calif., named Giant Creative Strategy as the agency of record for tilarginine acetate. The lead compound is being studied in clinical trials for the treatment of cardiogenic shock. Giant will help develop an integrated scientific market preparation campaign, as well as naming and all branding and promotional materials for the product.

Chandler Chicco Companies' Los Angeles office won the pitch for the professional and consumer public relations work for ocular allergies treatment Elestat, which is being co-promoted by Allergan and Inspire. The group also won Allergan's Prevage, a new OTC antioxidant skin cream.