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Nutraceutical Candy has "great potential". (News).(Brief Article)

NEW YORK -- Candy has "great potential" to be reformulated as a nutraceutical, according to the market research firm Packaged Facts.

It claims marketers have largely overcome the challenge of maintaining the flavor and taste of a food with nutraceutical elements by using new technologies and ingredient techniques.

"It seems that the development of nutraceutical products is poised to explode," says Don Montuori, acquisition editor for Packaged Facts. "Many experts predict that candies with medicinal properties will become very popular in coming years, giving

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