LIFE TIME FITNESS Launches New Weight-Management Products, Program.

Business Editors & Health/Fitness Writers

EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--Jan. 29, 2003

LeanSource(TM) Thermogenic Supplements, Meal Replacement Solutions

and Educational Program Complete Safe, Effective and

Convenient Four-Step Weight Loss Plan

Life Time Fitness, Inc., the nation's fastest growing health, fitness, and nutrition company, announced today it has launched LeanSource(TM), a new line of Life Time Fitness-branded products and educational materials designed to help people lose weight safely and effectively. (Also see, "Lack of Consumer Education, Glut of Unproven Claims and Unsafe Products Burden Weight-Management Industry," - Business Wire, January 29, 2003.)

The Minnesota-based operator of 29 nationally located sports, fitness and recreation centers, said that the new products expand its broad line of scientifically proven nutritional supplements, including FastFuel Energy, Protein, Trail Bars and Meal Replacement Shakes, and Life Time Fitness-branded individual and multi-vitamins, and protein powers.

To include thermogenic supplements, meal replacement shakes, nutritional bars and an educational, lifestyle management program, LeanSource products are supported by third-party research and formulated with safe, effective ingredients. Furthermore, unlike countless other weight loss systems available today, LeanSource products are used as part of a comprehensive weight-management system involving the three pillars of a healthy way of life: exercise, nutrition and education.

"More than 50 percent of U.S. adults are overweight or obese, and more than 33 percent of adults are trying to lose weight," said Jeff Zwiefel, vice president, Life Time Fitness Nutritional Division. "This national epidemic has been accompanied by a glut of weight loss supplements and programs, many of which are scientifically ineffective, highly impractical, or simply unsafe."

Zwiefel said that Life Time Fitness has spent years in the fitness and nutrition industry providing effective guidelines on weight management. "We maintain that safe supplementation will help accelerate weight loss only when used in conjunction with a comprehensive education, balanced diet, and balanced exercise program."

LeanSource(TM) Thermogenic Supplements

The first LeanSource product to be introduced, LeanSource Thermogenic Supplements, are an ephedra-free, soft-gel weight loss pill that utilizes metabolically active ingredients to accelerate weight loss, decrease body fat and increase energy and metabolism.

Now available via lifetimefitness.com and at all LifeCafe locations inside Life Time Fitness centers, Thermogenic Supplements have been scientifically designed to promote rapid weight loss without the use of harmful stimulants.

Developed with Life Time Fitness' revolutionary Thermo-Blend(TM) formulation, LeanSource Thermogenic Supplements provide a proprietary, powerful blend of four natural ingredients that help promote weight loss and increased energy, including:

-- 7-KETO(TM), a patented compound that has been shown to safely increase the body's metabolism and burn calories and fat throughout the day

-- CLA (Conjugated Linoleic Acid) - an essential fatty acid that increases lean muscle mass and reduces body fat

-- GREEN TEA EXTRACT - a natural antioxidant that increases energy, burns fat and protects against disease

-- CHROMIUM (Polynicotinate & Picolinate) - an essential nutrient that regulates metabolism and plays a vital role in controlling blood-sugar levels

LeanSource(TM) Meal Solutions

To be available in April, LeanSource Meal Solutions are nutritionally balanced, protein-packed drinks that will offer consumers a convenient breakfast or lunch alternative when a prepared meal is not available. LeanSource Meal Solutions contain fewer carbohydrates, up to twice the protein and half the sugar and calories as compared with other meal solution products. Offered in both ready-to-drink and powder forms, and in two flavors - milk chocolate and vanilla - LeanSource Meal Solutions also provide 25 essential vitamins and minerals, including calcium and folic acid.

LeanSource(TM): Speed Up Your Metabolism Program

Recognizing the importance of a comprehensive, scientifically based understanding of the body prior to beginning any new diet or exercise plan, LeanSource: Speed Up Your Metabolism provides viewers with a complete lifestyle management program. Available in both video and DVD formats in February, the program provides the baseline knowledge needed in order to make intelligent decisions about health, fitness and nutrition. The program is designed to help viewers lose weight without counting calories and to exercise more effectively in order to develop more energy.

The Integrated LeanSource Approach

Together, the new LeanSource products serve as integral components to Life Time Fitness' compete program for accelerated weight loss - LeanSource(TM): Four Easy Steps to Success. With the program, participants may see powerful results in as few as eight weeks.

"It is vital for consumers to realize that any weight loss supplement or program that promises, `effortless,' `rapid' or `dramatic,' weight loss without significant scientific or nutritional support may ultimately damage their long-term health," said Dr. Bill Wheeler, PhD and RD, a former Staff Nutritionist to the President of the United States and US Olympic Decathlon Team, and independent consultant to Life Time Fitness. "Life Time Fitness has based its LeanSource products and weight-management program upon the research and recommendations from accredited biochemists, dieticians and exercise physiologists, and the American College of Sports Medicine guidelines on weight management. The LeanSource program enables the consumer to achieve safe, effective weight-loss supplementation that is geared toward long-term success."

The four LeanSource Program steps include:

1. Taking two LeanSource Thermogenic Supplements in the morning

and two in the afternoon

2. Eating five nutritionally balanced meals and two healthy

snacks each day and replacing meals with a LeanSource Meal

Solution when prepared meals are not available

3. Engaging in 20-30 minutes of cardiovascular exercise and 20-25

minutes of resistance training four times per week

4. Viewing the LeanSource: Speed Up Your Metabolism video/DVD

program once per week for three weeks to learn how your body

responds to nutrition and exercise

For more information about the LeanSource family of weight management products and programs or Life Time Fitness and its full line of Nutritional Supplements, visit lifetimefitness.com.

Note to editors: To obtain more information, product samples or photos, or a copy of The Life Time Fitness Position Paper on Weight Management, contact Jason Thunstrom at 952-229-7435 or jthunstrom@lifetimefitness.com.

About LIFE TIME FITNESS, Inc.

LIFE TIME FITNESS, Inc. is a privately held health, fitness and nutrition company that operates 29 multi-purpose, state-of-the-art Sports, Fitness and Recreational Centers in six national markets including Minnesota, Illinois, Michigan, Ohio, Indiana and Washington DC. Additional LIFE TIME FITNESS expansion is underway in Arizona and Texas.

LIFE TIME FITNESS has set the industry standard in providing consumers with the absolute finest in sports and fitness centers, athletic events, adventure travel, full service spas, personal training consultation, health and nutrition education, corporate wellness programs, personal care products, and the most scientifically advanced nutritional products and supplements. The Company is headquartered in Eden Prairie, Minn. and can be reached at 952-947-0000 or on the Web at www.lifetimefitness.com.