SHAPE Magazine Officially Launches iShape; Innovative Online Weight-Loss Subscription Service...

Business Editors & Health/Medical Writers

NEW YORK--(BUSINESS WIRE)--Jan. 6, 2003

Keeping your New Year's resolution to lose weight just got a whole lot easier.

SHAPE magazine announced today the official launch of iShape, an online weight-loss tool that delivers

"iShape is a convenient, smart alternative to weight-loss, the antithesis of gimmicky diet programs," said Barbara Harris, Editor in Chief of SHAPE. "iShape considers your needs and then builds a sensible meal and exercise program to fit your life. As a result, sticking to your New Year's resolutions to lose weight has never been easier."

Created by the nutrition and fitness experts at SHAPE magazine, iShape designs a weight-loss plan based on your favorite foods, daily schedule, and level of fitness. The iShape program combines exercise and nutrition, the only proven method for sustainable weight loss, into one unified, easy-to-follow program. Thanks to its affiliation with SHAPE magazine, users can feel confident knowing that iShape is built upon the highest scientific standards in the health and fitness industry.

To coincide with the launch, iShape is offering a free 10-day trial of this innovative service. Simply log on to www.ishape.com and register using the special promo code 10DAYSFREE. This offer will run until Feb 1, 2003.

A subscription to iShape is $45 for three months or $99 for one year. For more information, log on to www.ishape.com.

About SHAPE

SHAPE, the global leader in the active lifestyle category, provides today's woman with inspiring, straight-talking editorial to enrich her mind and body. SHAPE is published by Weider Publications, Inc., the most influential publisher of the world's leading health, fitness and active lifestyle magazine brands. Log on to shape.com for the latest in fitness, beauty and fashion. For subscription information, please call 800/340-8953.