SAN LEANDRO, Calif. -- The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced the start of The North Face Endurance 50, in which world recognized ultra-marathoner and best-selling author, Dean
The North Face Endurance 50 is a celebration of endurance and the athletes who push preconceived notions of what is possible. The North Face and Dean have challenged Americans to achieve their personal best, whether running their first marathon or their 20th. Hundreds of runners from across the country and around the globe have signed up to run with Dean for the historic event.
"After years of planning and preparation, this is the first step of what is sure to be an epic adventure," said Dean. "There are so many amazing stories about the individuals joining me along the way. There will definitely be some highs, lows, and surprises ahead--that is what makes this event so unique."
The adventure kicked off before the start of the Lewis & Clark Marathon this morning when Dean surprised his wife, Julie, with a ceremony in which they renewed their marriage vows. Their two children, Alexandria (11) and Nicholas (8), presided as flower girl and ring bearer, respectively. "My family is the most important thing to me," Dean said. "I am so grateful to have them along to experience this and see our great country together."
While running 50 marathons in 50 states over the next 50 days, Dean will be supporting running clubs and runners across the nation and raising funds for KARNO KIDS, the non-profit organization he founded to support, encourage and motivate youth to get outside and become more physically active. He hopes to make marathon running, the ultimate individual sport, a symbol of what people can achieve if they aspire to explore their personal limits.
Dean will utilize the most cutting-edge outdoor sports products for The North Face Endurance 50 expedition. He will be running in The North Face Arnuva 50 Boa with the unique Boa Lacing System to take advantage of the "quick, on-the-fly, micro adjustments." Dean, who worked closely with the design team to create the Arnuva, found that his inspiration mirrors the principles of The North Face Endurance collection--testing the limits of the human body, while inspiring the desire to explore. The North Face Arnuva 50 and Arnuva 50 Boa will be in stores this month.