Few categories have the level of on-shelf and overall market competition that is currently being experienced in the diet pill segment. The constant influx of new players is adding to overall category clutter, making it hard not only for retailers, but for consumers to separate the product leaders from the rest. After a survey of the category, some products have emerged as staples that continue to drive the category, and other players reveal that they are set to take a dominant position by making the greatest inroads.
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