Or fun
Striving to bring customers into your store? Stumped for new ideas? Retailers across the country are getting creative, according to an Associated Press story in today’s Los Angeles Times.
Some of the gimmicks retailers have used to drive traffic include bringing into stores:
On Friday I stopped into Sonoma Market and watched as they built a display for chips outside the store. Anticipated sales called for increased inventory to a level that inside real estate couldn't handle-one more example of consumer insanity.
For hundreds of years people believed that the cure for nearly every physical ailment was bloodletting. (That belief was so pervasive that people didn't feel the necessity of finding a surgeon* to perform the procedure. Anyone with a sharp instrument could open a vein). In the majority of cases**, bloodletting did no good, and likely harmed the patient. In much the same way, convention wisdom calls for additional traffic to solve marketing problems. Sometimes business people get lucky. Most of the time they spend the money and have nothing to show for it.
It’s the most progressive country in the world. So why don’t more of its women have a job?
I know that hotels have lost millions because of reduced travel and that they see these rates as a profit center. There is also more pressure on them because of changing lifestyles.
...the pigs snarl, snort and blatantly mock you when you don't get all of them.
Want to turn your customers into committed partners? John Jantsch explains how.
These 10 business owners enjoy awesome views the rest of us can only dream of.
The emerging "super credit score" and what it means for your ability to borrow.
There's no such thing as "consumer" electronics anymore, reports Harry McCracken from CES 2012.
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