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Issue Date:
11/01/2007
In This Issue
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1. PR View
Keeping up with new communication technologies and online trends is a critical bar for entry in our business. Reconciling ever-shortening attention spans with the urgent ... (PERIODICAL ARTICLE)
2. Sanofi corrals stars for cancer awareness effort
SANOFI-AVENTIS is partnering with four major cancer patient groups and Wachovia to produce a star-studded series of events aimed at raising awareness of women's cancers. (PERIODICAL ARTICLE)
3. Viewpoint
Fighting for FDA funds Strengthening FDA's budget with additional monies is critical to America's consumers and patients, as well as to the regulated industries. Through ... (PERIODICAL ARTICLE)
4. Online health heats up with Times, Microsoft moves
SEVERAL OF Internet's top-brand names have made recent entries into the online healthcare arena as they attempt to grab their share of the increasingly robust ... (PERIODICAL ARTICLE)
5. With Sermo deal, Pfizer looks to reach docs off-hours
PFIZER'S recent deal with Sermo will complement-not replace-its sales force activities, the company told MM&M. "The sales force can provide information on the spot," said ... (PERIODICAL ARTICLE)
6. Groups seek to clarify CME definition
GOOD OLD-fashioned continuing medical education (CME)-the kind produced by accredited providers-has lost cachet. Once the med ed flagship, it has been subsumed in a sea ... (PERIODICAL ARTICLE)
7. NEWS: Update
The FDA is considering creating a new in-between category of "behind-the-counter" drugs available at drugstores without a prescription, but only after consultation with a pharmacist. (PERIODICAL ARTICLE)
8. Pipeline
Boehringer Ingelheim Pharmaceuticals announced that the FDA has granted full approval of Aptivus (tipranavir) capsules based on analyses of Phase III conducted in treatment-experienced HIV ... (PERIODICAL ARTICLE)
9. AAFP launches new logo, tagline in ads
THE AMERICAN Academy of Family Physicians launched a new logo and tagline with a $5 million ad campaign aimed at bending the ears of business ... (PERIODICAL ARTICLE)
10. Antidote
IMAGE ILLUSTRATION 1 I think it's time I devoted a column to a phenomenon known as forced substitution. This is a growing practice that occurs ... (PERIODICAL ARTICLE) | |
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