Medical Marketing and Media

NOVEMBER 5-6-The third annual Pharmaceutical Meeting Planners Summit, Westin Princeton, Princeton, NJ. To register by phone, call 866-207-6528,...

A CROWD OF AROUND 240 medical publishing and agency types gathered at the New York Palace Hotel on...

Medical communications company Centron announced the following additions to its staff. Mary Jo Marcontell joins as SVP, group...

Frank Karkowsky has joined Haymarket Media, Inc. as national account manager for all Prescribing Reference titles, custom programs,...

Wolters Kluwer Health announced that Cathy Betz has been appointed as vice president, government affairs. Betz brings over...

IMAGE PHOTOGRAPH 1 Nancy Drescher Vice president account director AbelsonTaylor What was your big break? Breaking into pharmaceutical...

Roche is proud to announce that J?rgen Schwiezer, currently Roche Diagnostics' president for the EMEA region (Europe, Middle...

IMAGE PHOTOGRAPH 1 Edward Jacobs CEO and president Semafore Pharmaceuticals IT TAKES A LOT OF drive and stamina...

Rather than agonize over what ads to comment on, I simply picked up five random magazines and tore...

Although barely a year has passed since Pfizer ushered in the era of the downsized sales operation with...

HEADNOTE Scott A. Kale, Robert L. Barkin and Peggy Moyer discuss how sales reps oftentimes take the wrong...

HEADNOTE Less than a year after declaring it would cut one-fifth of its sales force, Pfizer has come...

Gary Stiles is under pressure. With the company's top-selling Effexor, worth $3.7 billion last year, facing generic competition...

THE ELEVENTH-hour passage of the FDA Amendments Act of 2007 was a white-knuckle ride for the pharmaceutical and...

THE PHARMACEUTICAL Marketing Research Group (PMRG) presented Brian Cain, executive director, global market research, Schering-Plough, with the RR...

PHARMA clinical development and product commercialization teams should align around bringing a new drug to market. Yet too...

Good, old-fashioned pharmaceutical marketing research-comparing Product A and Product B-is still being conducted, but the drop in genuinely...

SANOFI-AVENTIS is partnering with four major cancer patient groups and Wachovia to produce a star-studded series of events...

Keeping up with new communication technologies and online trends is a critical bar for entry in our business....

PFIZER IS advising smokers that quitting is "not a challenge for sprinters" in its consumer advertising campaign for...