Medical Marketing and Media

FDA director of drugs Janet Woodcock says she is so optimistic that biomedical science and the war on...

By the time you read this, Victoza should have earned its blockbuster stripes for chalking up a billion...

The American Academy of Neurology's new medical journal, Neurology: Clinical Practice debuted in December, published by Wolters Kluwer...

Over the past few years, healthcare was the economy's outlier growth industry. Housing collapsed, manufacturing was depressed and...

Vertex CEO Matthew Emmens is stepping down from that post after the company's best year ever and amid...

Researchers led by Duke University professor emeritus of economics Henry Grabowski are urging Congress, in a PhRMA-sponsored study,...

Eli Lilly's board of directors has elected Katherine Baicker, Ph.D. as a new member. Baicker is Professor of...

Health information site HealthCentral has been acquired by Remedy Health, a multimedia provider of content and tools designed...

A Manhattan Research survey found that "nearly two in five online Europeans would like to be able to...

Out of 240 branded pharma websites, only about a fifth have any African American imagery on their pages,...

I would like to talk about Plan B (levonorgestrel), a morningafter pill-and political football. As usual, the medical...

A new report from IMS Institute for Healthcare Informatics recommends that FDA or the healthcare industry establish an...

Boehringer Ingelheim: 126 years old. Privately owned. German. Should be a fusty, conservative sort of company, content to...

As US marketers begin 2012, our industry has reached a tipping point where many of the emerging developments...

Let's talk about print. I know everyone is focused on digital, but since you're reading this magazine, I...

Ogilvy CommonHealth announced four promotions and two new hires at the Parsippany- based offi ce. Adam Portnoy has...

The government released draft guidelines on reporting payments to physicians, as required under the "Sunshine" provisions of last...

On March 28, 2012, industry execs will share more strategies and insights on the key issues affecting you...

Everyone in biopharma knows that manufacturers are spending more to develop drugs that earn less than they did...

Merz named Roska Healthcare Advertising agency of record on its neurology business, focused on botulinum toxin therapy for...