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Issue Date:
11/06/2006
In This Issue
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1. Play On:
To hear out-of-home advertising executives tell it, Minority Report may be just around the corner. In Steven Spielberg's futuristic thriller, a flurry of moving, talking ... (PERIODICAL ARTICLE)
2. Market Indicators - November 6, 2006
national TV: Quiet; Net Cable: BUSY; Spot TV: MIXED ... (PERIODICAL ARTICLE)
3. At Deadline: Mochila Pacts With Online Ad Networks
Late-breaking Media News ... (PERIODICAL ARTICLE)
4. Nielsen Launches National TV/Web Fusion Database
Together, Nielsen Media Research and Nielsen//NetRatings have launched a National TV/Internet Fusion database, which merges information from television and Internet viewer/user panels into a single ... (PERIODICAL ARTICLE)
5. GM Planworks Creates Two New President Roles
In keeping with his goal of coordinating media buying and planning across all platforms, GM Planworks CEO Dennis Donlin last week promoted two of the ... (PERIODICAL ARTICLE)
6. A Call For Change
interactive Last week, the Interactive Advertising Bureau announced the formation of a new committee focused on advancing the growth of mobile media. The move was ... (PERIODICAL ARTICLE)
7. Friend Or Foe?
Interactive Last week's tussle between Viacom and YouTube, in which Viacom executives forced the video-sharing giant to pull down an untold number of full-length episodes ... (PERIODICAL ARTICLE)
8. Diverting The Stream
Research N ielsen Media Research's decision to further delay the release of average commercial-minute ratings data—initially moved from mid-November to Dec. 11, and now delayed ... (PERIODICAL ARTICLE)
9. Outside Help
out-of-home Reversing decades-old business practices, the Outdoor Advertising Association of America adopted new voluntary guidelines that conform the industry's practices to what is already standard ... (PERIODICAL ARTICLE)
10. Who's That In The Eyeshade?
What we urgently need now, Media Person solemnly declares, is a law savagely penalizing any individual who makes a public statement without first running it ... (PERIODICAL ARTICLE) | |
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1-10 (of 52) related articles
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1-10 (of 52) related articles
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2006
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