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On-demand takes center stage at CTAM. (upfront Latest News And Insight).(video-on-demand; Cable...

Publication: CED
Date: Monday, April 1 2002

Video-on-demand and subscription-VOD were hot topics at last month's CTAM Digital Conference in Los Angeles, as operators and programmers explained how such services could be marketed to generate revenue and bust digital churn.

Comcast Corp. officials, for example, said it will entice consumers with free SVOD trials, as well as other marketing tactics designed to remove barriers of consumer acceptance and drive digital penetration. Other carrots Comcast will dangle in front of potential VOD subscribers include discounted movies, and free access to on-demand programming

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