Interactive television in Europe: UK and France lead the way.(Profile)

With the number of digital TV homes continuing to rise across Europe, platform operators and broadcasters are increasingly looking to enhance their content offerings with interactive functions.

To this end, Screen Digest has undertaken a benchmarking study of the range of interactive television (iTV) channels available in the European market. The following is a snapshot comparing services available in the big five European countries of UK, France, Spain, Italy and Germany. This is intended to be the first in a series of annual surveys comparing the development of iTV ac