Razorfish Announces Joint Venture inJapan.

Business Editors/High-Tech Writers

TOKYO--(BUSINESS WIRE)--May 17, 2000

Razorfish, Inc. (Nasdaq:RAZF), the global digital solutions provider, and Intervision Inc., a Japanese advertising agency affiliated with Sony Group, today announced an agreement to establish a new company,

The new company will provide strategic and creative digital solutions to clients, who aim to invent new ways of doing business or transform their existing business using digital technology. The Tokyo-based joint venture will open its office in July 2000.

The e-commerce market is expanding rapidly in Japan. Opportunities for new media, such as interactive services through mobile phones and digital broadcasting, have been increasing. The new company will deliver leading-edge solutions for clients by combining the advanced digital know-how of Razorfish, which has led numerous clients to succeed in the digital arena in North America and Europe, with Intervision's understanding of the Japanese marketplace and promotion.

Objectives of the new company

... The new company aims to launch or to transform their existing e-commerce business with unique "end-to-end solutions," such as strategic consulting, Web design, back-end system integration and marketing. The company's systematic approach attempts to create cost-effective, efficient and consistent execution for all client projects.

... The new company will extend its digital solutions for each client across various platforms, including wireless and broadband.

... Intervision-Razorfish will enforce quality management for its projects through a focus on user experience, to the benefit of both clients and their customers.

... The joint venture with Intervision marks Razorfish's expansion into the Asia-Pacific region, which will complement its existing offices in North America and Europe.

Outline of the new company

      (1) Corporate name: Intervision-Razorfish, Inc.
      (2) Location of the office: Tokyo, Japan
      (3) Establishment: July, 2000
      (4) Capital fund: 300 million yen
      (5) Stock share: Razorfish 50% Intervision 50%
      (6) Managing director: Yoshiaki Tanaka (Currently, Intervision
        Inc.)
      (7) Description of the business: Strategic digital solutions
        provider for businesses

Some of the current employees of Intervision and Razorfish will staff the new company. The company also plans to conduct an aggressive recruitment program for new employees.

Comments from the representatives

Craig Kanarick, Co-Founder of Razorfish and Chief Scientist

"This move places Razorfish in a strong position to capitalize upon Japan's booming digital economy and increases our scope of clients in the region. We predict aggressive growth in Japan's digital market -- particularly in areas like wireless and broadband -- and are preparing for this explosion with the new office in Tokyo. With their experience in digital projects and their relationship with Sony and all the talented people who work there, Intervision is the perfect partner for us to continue to define the interactive marketplace and to respond to the growing Japanese demand for digital business solutions."

Koshiro Ando, CEO and President, Intervision

"Intervision, as a part of Sony Group, has been actively setting about its business on internet and digital broadcasting in advertising in Japan. As for e-commerce and network services, which are predicted to have a rapid growth, we felt it is very important to launch on "end-to-end solutions" besides existing advertising services in order to provide greater client satisfaction. This is why we've come to form an alliance with Razorfish. Another crucial factor is that Razorfish has already turned its attention to the fields of wireless and broadband."

Yoshiaki Tanaka, Managing Director the New Company; Currently Serving as Executive Director of Customized Communication Business Division of Intervision

"When a company plans to launch e-commerce or network business in Japan, it is obliged to work with several outside firms in order to complete the site. The debut of Intervision-Razorfish marks the launch of a full-service digital solutions provider within Japan, to which clients can leave all the work to a single company. I'm certain that this new company, with a single and virtual resource pool of experienced Razorfish staff all around the world, will provide satisfying service which clients have never before experienced."

About Razorfish

      Head office: New York
      CEO and President: Jeffrey Dachis
      Founded: 1995
      Description of business: Digital solutions provider
      Number of employees: 1600
      Clients: Nissan, Nokia, Excite, Vodafone Airtouch, Charles Schwab.
      URL: http://www.razorfish.com/

Razorfish was founded by Jeffrey Dachis and Craig Kanarick in 1995. Razorfish leverages digital technologies to help companies invent and reinvent the way they do business. With offices in Amsterdam, Boston, Hamburg, Helsinki, Los Angeles, London, Mannheim, Milan, New York, Oslo, San Francisco and Stockholm, Razorfish employs more than 1,600 people and is headquartered in New York. Razorfish has experienced a rapid growth through its end-to-end digital solutions, including strategy, design and technology.

In 1999 Razorfish held its initial public offering and is listed on the NASDAQ market (Nasdaq:RAZF).

About Intervision

      Head office: 6-1-24 Roppongi, Minato-ku, Tokyo 106-0032
      CEO and President: Koshiro Ando
      Founded: 1970-Established as Tokyu Agency International
             1997-Newly started as "Intervision," as an advertising
             agency affiliated with Sony Group

      Descriptions of business:

      1)  Advertising Agency
      2)  Creative plan and work for advertising
      3)  Marketing research, analysis and measuring ad effectiveness
      4)  Planning on publishing, printing, pictures, and movies
      Number of employees: 316
      Clients: Sony Corporation, Sony Music Entertainment (Japan), Sony
             Pictures Entertainment(Japan), Sony Family Club, Promise,
             Ajinomoto, JUSTSYSTEM, B&W, JRA
      URL: http//www.ivision.co.jp

As an advertising agency affiliated with Sony Group, Intervision focuses on advertising services in the fields of digital technology and digital media, as well as mass media, such as TV, radio, newspaper and magazine.

URL on this release Intervision Inc.

http//www.ivision.co.jp/razorfish/

Razorfish, Inc.

http//www.razorfish.com/japan/