From the Trenches: Strategies from Industry Leaders on the New e-CONOMY

In this book, the author assembles the experiences of some of today's leading luminaries from a wide range of industries, and shares their intelligent, unique and seldom heard ideas and strategies for reinventing the economy. These are the leaders, executives, innovators and entrepreneurs who are

shaping the world of e-business on a number of different fronts - telecommunications and new media executives from leading global companies, policy makers, marketers, educators and musicians. From the Trenches covers a wide range of issues and is a practical, hands-on guide to what's going on in the rapidly changing world of mass communications and Internet technology - delivered straight from the leaders of the companies that are making it happen.

Edited by Erin Kelly. Published by John Wiley & Sons. For more information visit www.wiley.com.

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