Can Cocktail connect with 20-somethings? Bauer has high hopes, but women raised on the Web...

Byline: Nat Ives

The magazine business has watched newsstand sales slide for years. Women already have all sorts of magazines trying to serve them. So why does Bauer Publishing think adding another weekly title to the rack is a good idea?

Cocktail Weekly, as Bauer plans to call it, will target a twentysomething crowd with a mix of celebrity news, relationship tips, health and nutrition coverage, and fashion and beauty spreads.

"This information is available, but you would have to buy several magazines to get it,'' says Hubert Boehle, chief execut