Oracle Distributing The New York Times to Fortune 500 Executives.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 18, 2001

The New York Times and the Oracle Corporation are working together to distribute copies of The Times to 2,500 senior executives of the Fortune 500.

The "Oracle CXO" effort began this month, with Oracle sponsoring

"Oracle CXO" is part of an advertising agreement between Oracle and The New York Times, New York Times Digital, and Golf Digest, formerly owned by The Times Company and now part of Advance Publications, Inc. Oracle is also sponsoring the monthly delivery of an e-mail newsletter and copies of Golf Digest magazine to the executives.

"We're delighted to partner with Oracle in this effort," said Janet Robinson, president of The New York Times. "Both The Times and Oracle provide valuable information and resources for the country's decision-makers, those who are at the top of their organizations and are directly concerned with leading their businesses."

"The New York Times reaches exactly the audience of C-level decision-makers we want to reach," said Mark Jarvis, Oracle senior vice president and chief marketing officer. "Our customers consistently seek out the most up-to-the-minute news relevant to their particular industry and business in general, and that's what The New York Times delivers."

About Oracle

Oracle Corporation provides the software that powers the Internet. For more information about Oracle, please call (650) 506-7000 or go to www.oracle.com.

About The New York Times Company

The New York Times Company (NYSE: NYT) is a diversified media company including newspapers, television and radio stations, and electronic information and publishing. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. In 2001 the Company was ranked No. 1 in the publishing industry in Fortune's list of America's Most Admired Companies. In October 2000 the Company was ranked No. 1 in the publishing industry in Fortune's survey of the Global Most Admired Companies and was ranked first among all companies in the survey for the quality of its products and services.

The Company, which had 2000 revenues of $3.5 billion, publishes The New York Times, The Boston Globe and 15 other newspapers; operates eight network-affiliated television stations and owns two New York City radio stations. It also operates news, photo and graphics services as well as news and feature syndicates. A division of the Company, New York Times Digital, operates Internet properties such as NYTimes.com, Boston.com and newyorktoday.com. The Company holds interests in one newsprint mill, one supercalendered paper mill and the International Herald Tribune S.A.S.