ADVISORY/UGO Goes Hollywood - Rather, Hollywood Goes UGO - With New Series of Short Films on UGO.

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Entertainment Editors/High-Tech Writers

ADVISORY...for Mon. (May 17)

E3Expo 2004

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4642662

--(BUSINESS WIRE)

Some of Hollywood's Biggest Names Create Fresh Entertainment Content

Exclusively For UGO Networks

 WHAT:      An award-winning group of Hollywood professionals has
            teamed with UGO Networks, the leading online magazine for
            guys, to bring Hollywood to the Internet with a series of
            short films made exclusively for ugo.com - and they used
            last week's 10th annual E3 in Los Angeles as a key
            shooting location.

            Designed to capture the increasingly elusive eyeballs of
            18-34 year-old males, the short films - Dream Girl,
            Creation, and A.D.D. Man Saves E3 - take a humorous,
            irreverent look at the world of video games and the
            no-holds-barred industry event that defines it, the
            Electronic Entertainment Expo. UGO will distribute the
            content, bringing Hollywood entertainment directly to its
            most important and increasingly hard to find demographic.

            All of the shorts will be available in streaming format as
            well as in a high-resolution downloadable version at
            www.ugo.com, which reaches one in ten men on the web with
            approximately 10.5 million unique U.S. visitors a month,
            as measured by Nielsen//NetRatings.

WHO:        An award-winning creative team worked together to develop
            and produce the series of shorts for UGO - including
            Emmy-winning producers Ian Sander and Kim Moses; the
            production expertise of Dark Light Pictures (whose
            co-founders are Vincent Arcaro and Caleb Deschanel,
            cinematographer of The Passion of the Christ) and Greg
            McClatchy of Motor Entertainment; visual effects
            innovators FilmworksFX (the founders of which worked on
            The Matrix effects) and breakout director Stuart Acher.

            Sci-fi vixen Victoria Pratt, star of TV's Mutant X and
            Xena: Warrior Princess, stars in Creation and Dream Girl.

WHEN &      Beginning May 17, 2004
WHERE:      www.UGO.com (and at e3.ugo.com after May 19)

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4642662