- New Line Cinema Promotion Targets African-Americans
Two former Black Entertainment Television executives have teamed with New Line Cinema to develop urban market-targeted marketing and promotional campaigns surrounding two pay-per-view titles. Turnkey marketing campaigns for New Line's All About the Benjamins and Friday After Next have sparked interest from both sponsors and operators, said Clint Evans, president ......
- '02 Was Kind To PPV, VOD
While 2002 set some records for the pay-per-view category, industry executives still believe the genre has a long way to go. PPV and video-on-demand movies, adult programming and events combined to generate an estimated $2.45 billion in revenue last year, 19.5 percent above the previous mark of $2.05 billion in ......
- In Demand, New Line Ink VOD Deal
In Demand continued to round out its video-on-demand roster last week, when the content purveyor agreed to a long-term contract with New Line Cinema. That AOL Time Warner Inc.-owned studio joins Metro-Goldwyn-Mayer Inc., Universal Studios, 20th Century-Fox, Columbia TriStar, DreamWorks SKG and Artisan Entertainment in signing multiyear VOD output deals ......
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The Week in Brief ......
- Starz’ New PC Platform
Starz Entertainment Group hopes its Vongo subscription Internet movie and entertainment service will usher in a new era of multiplatform video options for consumers. Vongo received a big endorsement last week from Microsoft Corp., which showcased the broadband service as part of its new Windows Media Center software at the ......
- In Demand Gets Closer to Full-Studio VOD
Twentieth-Century Fox — which just recently severed its video-on-demand ties to The Walt Disney Co. — has reached a VOD-distribution deal with In Demand LLC. Beginning in July, the pay-per-view purveyor will have access to such Fox box-office titles as Behind Enemy Lines , Shallow Hal and Ice Age for ......
- In Demand Plans HDTV Channel For Op Tiers
Pay-per-view and video-on-demand programmer In Demand plans to launch a linear HDTV programming channel on Sept. 1 — filled with library movies, general-entertainment fare and, perhaps, live professional sports events — in a bid to help bolster cable's HD program lineup. In Demand executives envision this as the first of ......