In my last column [August, p. 10], I described my Ten Wow theory, the concept of producing videos so good the client says "Wow!" ten times while watching. The project I described was an awards ceremony and concert hosted by the Legacy of Mountain Music Association (LOMMA) here in Galax, Virginia.
LOMMA asked me to shoot the event, and in the small-town way that characterizes Blue Ridge country, left all the details and deliverables up to me. I think their expectations were in the unedited VHS dub range, but when I asked what they wanted, they responded, "You figure it