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SunnComm, BMG take copy protection to the max.(industry news)

By Schumacher-Rasmussen, Eric
Publication: EMedia, The Digital Studio Magazine
Date: Monday, September 1 2003

While the RIAA is busy issuing subpoenas against Kazaa users whom they suspect of trading thousands of songs--with potential damages of $750 to $150,000 for each file hanging in the balance--the music conglomerates themselves are working more quietly to stem the piracy tide, One of them, the Bertelsmann Music Group (BMG), enlisted the help of SunnComm Technologies' MediaMax CD-3 to protect the content on upcoming releases.

"We'll never stop illegal copying 100 percent," says SunnComm chief operating officer William H. Whitmore, Jr. "Go back to the fundamentals of sound

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