Reel 'em in: an essential part of any videographer's marketing materials is an effective,...

One of the most effective marketing tools available to videographers is the demo reel. These highly edited samplings of a videographer's work can be distributed digitally via DVD and streaming, or shown at tradeshows and in-studio appointments. Regardless of the method of distribution or presentation, demo reels offer videographers the opportunity to demonstrate their technical aptitude while making a good first impression with potential customers.

As is the case with any heavily edited video project, developing a demo reel is no quick and easy task. It presents a multi