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Four music companies join Star TV; BMG, EMI, SONY and Warner sign on Asian music video channel.

By Amdur, Meredith
Publication: Broadcasting & Cable
Date: Monday, January 23 1995

Rupert Murdoch's Star TV earlier this month (Jan. 5) mounted a major challenge to MTV, signing on a slew of major recording labels as joint-venture partners to its Asian music video channel, Channel [V].

After six months of talks, BMG, EMI Music, Sony Pictures Entertainment and Warner Music Group have joined the pan-regional satellite channel as equity partners. Channel [V] became Star TV's own music vehicle after MTV Asia left the package last spring. Serving greater China, India and Southeast Asia, Channel [V] mixes popular Western offerings with local Asian pop and rock.

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