Why Hollywood still doesnt get the Web.

IAM just back from a trip to the Cannes film festival to study the new entertainment companies that are working some kind of internet angle.

They look more like Silicon Valley start-ups than Hollywood studios. They are everywhere at Cannes this year, promoting themselves with spendthrift recklessness. To a northern Californian eye, it all looks a little excessive.

Stuck to the front of the Carlton, Cannes grandest hotel, are huge billboards for Realplay.com and Showbiz.com. The film-makers are annoyed: their billboards, promoting individual films, are crowd