Top titles on video outperform US cinema.(Brief Article)

US home video market generated record $21bn in spending in 2000, after returning relatively flat results in 1999, according to latest figures from Adams Media Research. Results reiterate fact that, out of all entertainment platforms, home video is still by far the key revenue earner for Hollywood studios. According to Adams, US consumers spent $10.3bn in 2000 on renting and $10.8bn on purchasing videotapes and DVDs--up two and 17 per cent respectively on 1999.

However, 2000 figures from VSDA Vidtrac, which uses different methodology to Adams, estimated that the rental m