MULTIPLEXES PUSH UK CINEMA BUSINESS HIGHER

Introduction of new multiplex cinemas in UK is pushing admissions total back towards level of business achieved 10 years ago. Admissions to cinemas showing screen advertising tallied 87.9m in 1989--up 12 per cent on 1988's total of 78.5m, according to Cinema Advertising Association (127 Wardour Street, London W1V 4AD; 01-439 9531). This is itself the highest total since 1980's 101m.

However, largest UK chain of multiplexes, owned by UCI, was only factored into the data from July 1989 onwards. Addition of admissions from UCI's nine complexes that were open for the first six