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A retail detail: something to shelve.(PERSPECTIVE)(trends in the movie industry)

The Hollywood majors are finally beginning to offer their movie content for digital retail. This month has seen Warner agree a second deal with an Internet video-on-demand provider in Europe to allow permanent downloads of some of its most valuable content, Harry Potter included. The studio's agreement with Dutch online retailer Free Record Shop is a near replica of its relationship with Arvato in Germany. Warner's increasing activity within the Internet VoD space, and specifically digital retail, is not surprising. It has been the most enthusiastic of all the majors about experim

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