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Why studios don't care about rental: former key revenue stream rental now just 16 per cent...

* Rental revenues have declined in every key market over the past 10 years

* Downward trend follows almost identical pattern in US and total international business

* Although rental still accounts for up to 30 per cent of revenues in some individual markets

* But overall it is no longer a significant revenue stream for video distributors

Back in 1994, video rental accounted for 42.5 per cent of total worldwide distributor revenues of $11.8bn from video software, or $5.0bn. Furthermore, the sector was underpinned by a business model wh

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