4Kids Entertainment Inc. to Put Legendary Women'sGymnastics Coach Bela Karolyi Within Virtual...

Business/Sports & Internet Editors

NEW YORK--(BUSINESS WIRE)--AUG. 17, 2000

New Web Site, www.girlsgymnastics.com(c), Brings Bela's Expert

Knowledge, "You-Can-Do-It!" Enthusiasm, And More

to Girls, Parents, Coaches This Fall

4Kids Entertainment,

A new web site, www.girlsgymnastics.com (c) is currently under construction, with plans for an introductory welcome launch on August 20, 2000, and a grand premiere launch concurrent with this year's Olympic Games in Sydney, Australia. Mr. Karolyi is the National Team Coordinator of the 2000 Women's Olympic Gymnastic Team.

Officially branded as Girlsgymnastics.com, By Bela Karolyi (c), the site will be the online home of the renowned gymnastics figure, who will be joined by a team of experts - and special guests - offering training information, nutrition advice, safety tips, ideas, guidance for parents, guardians and friends of gymnasts, contests, sweepstakes, and periodic live chat sessions with Bela himself.

"I'm very excited about girlsgymnastics.com because it is a chance to share this wonderful sport with everyone," said Karolyi. "In my personal opinion, the sport of women's gymnastics has never been more popular. More than 4 million young women gymnasts are involved in this beautiful sport - and it is beloved and appreciated by millions more who watch and follow it. It is my hope that www.girlsgymnastics.com will make gymnastics even more accessible to athletes, their parents, friends, fans, and even coaches and teachers - everywhere!"

Alfred Kahn, Chairman and Chief Executive Officer, 4Kids Entertainment Inc., said: "In the world of women's gymnastics, no figure looms larger on the world stage than Bela Karolyi. All of us at 4Kids Entertainment are extremely proud to forge this new initiative with him, and we look forward to bringing the best of Bela - virtually - to millions of visitors when www.girlsgymnastics.com launches this fall."

Technical development of www.girlsgymnastics.com is being provided to 4Kids Entertainment, Inc. by Global Media Corp., an award-winning online entertainment, marketing and distribution company located in British Columbia.

About 4Kids

Headquartered in New York City, 4Kids Entertainment, Inc, (NASDAQ: KIDE) is a vertically-integrated entertainment company whose wholly-owned subsidiaries include: Leisure Concepts, Inc., a leader in domestic and international merchandise licensing and product development; 4Kids Productions, a television, film, music and home video production company; Summit Media, a domestic and international television distribution, media buying and planning company; and the newly-established Websites 4Kids and Technology4Kids. For further information, visit the Company's web site at www.4KidsEntertainmentInc.com.

This press release contains forward-looking statements. Due to the fact that the Company faces competition from toy companies, motion picture studios and other licensing companies and the uncertainty of public response to the Company's properties, actual results or outcomes may differ materially from any such forward-looking statements.