4Kids Entertainment Inc. Announces FrankfurtListing.

Business Editors

NEW YORK--(BUSINESS WIRE)--March 13, 2000

4Kids Entertainment Inc. (NASDAQ: KIDE) announced today it has been granted permission from the Association of Frankfurt Securities Dealers to begin trading on the Third Market Segment of the Frankfurt Exchange effective

The trading symbol of the shares on the Frankfurt Exchange is "FKE", and the German securities code (Wertpapierkennnummer) is 874010.

The Company's decision to list its shares on the Frankfurt Exchange comes in response to the exceptional success of Pokemon in the highly competitive German children's market. The Company noted the Pokemon television series, which premiered in September 1999, has grown its audience share nearly three-fold to become the number one kids television show on RTL2, the leading German kids television broadcaster. "The overwhelming acceptance of Pokemon in the German market underscores the value of our worldwide license. We look forward to our role in furthering this cross-cultural phenomenon," stated Al Kahn, Chairman and Chief Executive Officer of 4Kids Entertainment.

Commenting on the listing, Joseph Garrity, Chief Financial Officer, said, "4Kids Entertainment's expertise in extending popular brands throughout worldwide media has made 4Kids an international investment opportunity. We will certainly consider additional foreign listings for 4Kids shares in markets where consumer and investor demand is greatest."

Headquartered in New York City, 4Kids Entertainment, Inc., (NASDAQ:KIDE) is a vertically-integrated entertainment company whose wholly-owned subsidiaries include: Leisure Concepts, Inc., leader in domestic and international merchandise licensing and product development; 4Kids Productions, a television, film, music and home video production company, and Summit Media, a domestic and international television distribution, media buying and planning company.

This press release contains forward-looking statements. Due to the fact that the Company faces competition from toy companies, motion picture studios and other licensing companies, and the uncertainty of public's response to the Company's properties, actual results or outcomes may differ materially from any such forward looking statements. This release is available on the KCSA Public Relations Worldwide website at www.kcsa.com.