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'YouTube Killer' Signs 5

By Todd Spangler
Publication: Multichannel News
Date: Monday, June 4 2007

NBC Universal's and News Corp.'s “You Tube-killer” online joint venture fortified its content position last week, signing deals with Oxygen, Fox Cable Networks' Fuel TV and Speed Channel, Sundance Channel and Gemstar-TV Guide International's TV Guide Network.

Still

unnamed, the JV is supposed to launch sometime this summer with “thousands of hours” of free, full-length TV programming and video clips.

The venture now has content deals with nearly 20 networks and TV and film studios, including CNET Networks and Comcast, contributing content from E!, Style, G4, Versus and The Golf Channel. Distribution partners include AOL, MSN, MySpace, Yahoo and Comcast.net.

Short-form content from Fuel and Speed will be distributed to the venture's online network and will also be hosted on its destination site. Oxygen will contribute short-form content, initially including The Bad Girls Club , Fight Girls and 50 Funniest Women .

Sundance will provide full-length original series, short films and original short-form content shot exclusively for the Web, including all 13 episodes from original series Big Ideas for a Small Planet.

Content from TV Guide Network will be syndicated across all distribution partner sites. In addition, the venture's destination site will offer TV Guide's recommendations for the best shows, movies and music on TV, plus celebrity interviews and behind-the-scenes clips from popular TV shows.

The NBC U/News Corp. JV will have offices in Los Angeles and New York, the companies said. NBC U chief digital officer George Kliavkoff is the interim CEO. The companies added that permanent management and corporate branding will be announced “shortly.”

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