ADVISORY/iHollywood Event: ``Using Advertising and Marketing Strategies to Sell Entertainment...

Entertainment Editors/Advertising Writers

ADVISORY...for Friday (Dec. 6)

--(BUSINESS WIRE)

WHAT:         iHollywood Event, "Using Advertising and Marketing
              Strategies to Sell Entertainment and Consumer Brands --
              Film, TV, Cable,



		

		

		

		

		

		
		
			

 

		
		
		
		
		
	

 Broadband, Music, Video and Sports"

WHY:          Join Hollywood's top film, TV, cable and entertainment
              marketers managing multi-million dollar campaigns to
              discuss how advertising and brand marketing will sell
              entertainment, digital services and consumer products.

              --  Learn how successful strategies were deployed for
                  campaigns using traditional media -- film, TV,
                  print and radio -- and integrated marketing,
                  including Internet, wireless, interactive TV, and
                  3rd party promotions.

              --  Discover how to use promotional tie-ins and product
                  placement to position your brand in film and
                  television.

              --  Leverage industry trade advertising opportunities
                  to generate exposure for your clients during Oscar
                  and Emmy campaigns among entertainment industry
                  peers.

WHEN:         Friday, Dec. 6, 2002
              8:00 AM to 12:00 PM

WHERE:        Wyndham BelAge Hotel
              1020 N. San Vicente Blvd., West Hollywood
              Cost: $70 until Dec. 4, then $80. $95 at the door

Featured Speakers:

--  Paula Silver, President, Beyond the Box, Marketing Consultant for
    "My Big Fat Greek Wedding"

    Meet one of the marketing gurus behind the success of the highest
    grossing independent film in box office history, and hear Paula
    share her innovative strategies. Beyond The Box is a promotional
    firm growing famous for its innovative and cutting edge promotions
    and email campaigns. Learn how they used a small-budget,
    grass-roots campaign to build word of mouth for "Greek Wedding."
    (invited speaker subject to confirmation)

--  Rita Prosyak, Vice President, Feature Film Promotions
    20th Century Fox Theatrical Marketing

    Learn an insider's secrets on how 20th Century Fox feature films
    have saved millions of dollars on production budgets by creatively
    negotiating deals for product placement and third-party tie-in
    promotions for Fox's key theatrical initiatives such as product
    placement of Nokia and Gap Store in "Minority Report." Other
    promotions include "X-Men 2" and "Daredevil," the Reggie
    Award-winning campaign in support of "Moulin Rouge" and the
    studios' first CGI animated film, "Ice Age."

--  Doug Hirsch, Head
    Yahoo! Movies and Yahoo! TV

    Doug manages Yahoo!'s entertainment business unit, including the
    Yahoo! Movies, Yahoo! TV, and Yahoo! Entertainment sites. In the
    last year, Hirsch's team relocated to Los Angeles, created and
    maintained editorial and marketing relationships with every major
    film studio, produced hundreds of film and DVD exclusives, and
    turned Yahoo! Movies the dominant #1 movie site on the Web
    (Nielsen//NetRatings). For Yahoo! TV, Doug works closely with the
    broadcast and cable networks.

--  Scott Richman, Executive Director of Marketing, AOL Music
    America Online, Inc.

    Scott joined AOL in 2001 and is responsible for working with brand
    marketing partners to create integrated music marketing,
    sponsorship and advertising programs across AOL's own leading
    music properties including the AOL Broadband service and on the
    web, throughout AOL's family of brands, including Netscape,
    CompuServe, AIM, ICQ, Winamp and Spinner. He oversees promotions
    for AOL Music and works closely with AOL Time Warner sister
    companies to create cross-platform programs for leading partners.
    Partners include AT&T Wireless, Burger King, Coke, Dell Computers,
    GM, MCI, Pepsi, Toyota, T-Mobile/Voicestream, among others.

--  Greg Buell, Electronic Media Sales Manager
    The Hollywood Reporter Online

    Hollywoodreporter.com delivers daily breaking news stories,
    feature-length articles and coverage of all major festivals,
    markets and events such as the upcoming Academy Awards. The
    Neilsen Net Ratings audited their site, and reports they average
    245,000 unique users per month and more than two million page
    views are totaled per month.

--  Devery Holmes, President
    Norm Marshall and Associates (NMA)

    NMA is recognized as a pioneer in the area of product placement
    and film tie-ins, a practice that is now a steadily emerging
    component in corporate marketing mixes. NMA has coordinated
    multiple thousands of recognizable corporate placements in some of
    Hollywood's most famous television and feature film productions,
    including: Shrek, Bridget Jones Diary, Golden Eye, Spirit, Screen
    Actors Guild Awards, NBC, The Bourne Identity, Winter Olympics and
    many more.

--  Ed Tettemer, Principal and CEO
    Red Tettemer

    Red Tettemer is an east coast advertising agency that specializes
    in strategically creative solutions for entertainment and
    communications companies, specifically in cable. Their success
    stories include launching Comcast's VOD products while helping
    them achieve record digital-cable growth -- Digital-cable sales
    were $60 million ahead of budget in the first year alone. They
    also helped Cablevision build the country's most successful
    cable-powered Internet brand in Optimum Online, and named and
    developed the WE: Women's Entertainment brand, helping them sell
    90% of their advertising inventory during their inaugural selling
    season.

--  Moderators:
    Marla Matzer Rose, Marketing Reporter, Hollywood Reporter
    Becky Ebencamp, Bureau Chief, Brandweek


Program Schedule:

8:00-9:00 Full networking breakfast

9:15-9:30 Introduction

9:30-10:15 Case Study Presentations

    --  Devery Holmes: Product Placement and Film Tie ins
    --  Greg Buell: Using Online Marketing for Oscar and Emmy
        Campaigns
    --  Ed Tettemer: Using Emotional Appeal in Marketing and
        Advertising

10:15-11:10 Traditional Marketing Strategies, Product Placement and
 Film Tie Ins

    --  Rita Prosyak
    --  Paula Silver
    --  Ed Tettemer
    --  Devery Jones

    --  Moderator: Marla Matzer Rose

11:15-12:10 Integrated Marketing Strategies Using New Technology
 Platforms

    --  Doug Hirsch
    --  Scott Richman
    --  Greg Buell

    --  Moderator: Becky Ebencamp

General Info: (310) 815-3884

Press Information:

Complimentary admission for qualified editorial media available
through pre-registration ONLY. Press will not be admitted at the door
without prior written approval. Due to limited space, only a few press
passes are available so early registration is highly recommended.