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Big Idea Productions Copy Protects ``Jonah'' VeggieTales Movie on DVD with Macrovision.

Publication: Business Wire
Date: Wednesday, February 19 2003

Entertainment Editors

SANTA CLARA, Calif.--(BUSINESS WIRE)--Feb. 19, 2003

Macrovision Corporation (Nasdaq:MVSN), a leading provider of copy protection and digital rights management technologies, announced today that Big Idea Productions, a family media company, has copy-protected 100%

of their first animated feature film "Jonah" - A VeggieTales(R) Movie releasing on DVD on March 4. Big Idea Productions is a leading producer and creator of values-based product in the children's entertainment industry.

"We strongly believe in protecting our intellectual property," said Dan Merrell, senior vice president of sales and marketing of Big Idea Productions. "With the rapid growth of new electronic recording technologies, Macrovision's copy protection will enable us to secure and maintain the quality of our products from unauthorized duplication."

"Over half of all U.S. households own two or more VCRs and/or DVD devices, and there is a growing population of DVD recorders. The potential to make unauthorized digital or analog copies of quality programs is significant," said Carol Flaherty, senior vice president of Video Technology at Macrovision. "We are pleased to offer a solution for Big Idea that safeguards their programs from being copied to both analog and digital media."

Macrovision's technology was originally designed to prevent unauthorized copying of VHS, DVD and PPV programming to VCRs without impacting the original playback. An added feature of Macrovision's DVD copy protection technology is that it helps to prevent DVD-to-DVD copying, as well as DVD-to-VHS copying. The majority of the recently introduced personal video recorders (PVRs), DVD/VCR combo units, DVD recorders (DVDRs) and PVR/DVDR combo units comply with the Digital Millennium Copyright Act and, as a result, they recognize Macrovision's proprietary copy protection process and disable digital recording to removable media. Macrovision's technology is used by motion picture studios, as well as religious, corporate and educational rights owners. Over 1.5 billion DVDs, 3.5 billion videocassettes, and 95 million digital set-top boxes and personal video recorders have implemented Macrovision's video protection technologies.

About Big Idea

Big Idea Productions is a family media company committed to providing entertaining stories that help parents teach children important life lessons and values from the Bible. With more than 30 million VeggieTales(R) videos and nearly three million albums of chart-topping audio series sold since 1993, Big Idea is recognized as the leading producer and creator of values-based product reflecting a Judeo-Christian worldview in the family entertainment industry. For more information on Big Idea, visit www.bigidea.com.

About Macrovision

Macrovision develops and markets copy protection, digital rights management ("DRM"), and electronic license management technologies for the home video, music, consumer software and enterprise software markets. Macrovision has its corporate headquarters in Santa Clara, California, with international offices in London, Frankfurt, Tokyo, Taipei, Hong Kong and Seoul.

Motion picture studios, cable and satellite TV operators, consumer electronics companies and personal computer manufacturers use Macrovision's video copy protection technologies to prevent the unauthorized duplication, reception or use of copyrighted video materials. For more information, please visit www.macrovision.com.

Macrovision is a registered trademark of Macrovision Corporation. All other products and names mentioned herein are the properties of their respective owners.

This press release may contain "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995. A number of factors could cause Macrovision's actual results to differ from anticipated results expressed in such forward- looking statements. Such factors are addressed in Macrovision's filings with the Securities and Exchange Commission (available at www.sec.gov). Macrovision assumes no obligation to update any forward-looking statements.

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