'Transformers' scores $60.6 mil on day 1
By By Carl DiOrio
Thursday, June 25 2009
Thursday, June 25 2009
Published on AllBusiness.com
AMSTERDAM – Paramount's DreamWorks-produced action sequel "Transformers: Revenge of the Fallen" – screened for a receptive group of European exhibs at the Cinema Expo confab here earlier this week – rung up $60.6 million in its first day in domestic release.
Par released the early estimate of first-day boxoffice Thursday morning. The figure included more than $16 million from midnight Wednesday performances, as the 2 ½-hour, Michael Bay-helmed pic -- in which Shia LaBeouf and Megan Fox reprise topliner roles -- seems well positioned to hit its projected $150 million-plus in opening-frame boxoffice through Sunday.
Hasbro is a co-producer of the pic, which like its 2007 predecessor is based on a line of toy action figures. The first "Transformers" pic rang up more than $708 million in worldwide coin.
Par released the early estimate of first-day boxoffice Thursday morning. The figure included more than $16 million from midnight Wednesday performances, as the 2 ½-hour, Michael Bay-helmed pic -- in which Shia LaBeouf and Megan Fox reprise topliner roles -- seems well positioned to hit its projected $150 million-plus in opening-frame boxoffice through Sunday.
Hasbro is a co-producer of the pic, which like its 2007 predecessor is based on a line of toy action figures. The first "Transformers" pic rang up more than $708 million in worldwide coin.
