'Transformers' scores $60.6 mil on Day 1
By By Carl DiOrio,By Carl DiOrio
Thursday, June 25 2009
Thursday, June 25 2009
Published on AllBusiness.com
AMSTERDAM -- Paramount's action sequel "Transformers: Revenge of the Fallen" -- which screened for a receptive group of European exhibitors at the Cinema Expo confab here earlier this week -- rang up $60.6 million in its first day in domestic release.
Par released the early estimate of first-day boxoffice Thursday morning. The figure included more than $16 million from midnight Wednesday performances, as the 2 1/2-hour, Michael Bay-helmed pic -- in which Shia LaBeouf and Megan Fox reprise topliner roles -- seems well positioned to hit, and most likely to surpass, its projected $150 million-plus in opening-frame boxoffice through Sunday.
The Paramount/DreamWorks co-production vaulted ahead of 2007's "Harry Potter and the Order of the Phoenix," which bowed to a one-day gross of $44.2 million, to become the biggest Wednesday opener at the North American boxoffice.
And in terms of both one-day grossers and opening-day grossers, it now ranks second, behind only last year's formidable "The Dark Knight," which opened on a Friday to $67.2 million, having squeezed ahead of 2007's "Spider-Man 3," which debuted to $59.8 million.
Hasbro is a co-producer of the pic, which like its 2007 predecessor is based on a line of toy action figures. The first "Transformers" movie made more than $708 million worldwide.
Par released the early estimate of first-day boxoffice Thursday morning. The figure included more than $16 million from midnight Wednesday performances, as the 2 1/2-hour, Michael Bay-helmed pic -- in which Shia LaBeouf and Megan Fox reprise topliner roles -- seems well positioned to hit, and most likely to surpass, its projected $150 million-plus in opening-frame boxoffice through Sunday.
The Paramount/DreamWorks co-production vaulted ahead of 2007's "Harry Potter and the Order of the Phoenix," which bowed to a one-day gross of $44.2 million, to become the biggest Wednesday opener at the North American boxoffice.
And in terms of both one-day grossers and opening-day grossers, it now ranks second, behind only last year's formidable "The Dark Knight," which opened on a Friday to $67.2 million, having squeezed ahead of 2007's "Spider-Man 3," which debuted to $59.8 million.
Hasbro is a co-producer of the pic, which like its 2007 predecessor is based on a line of toy action figures. The first "Transformers" movie made more than $708 million worldwide.
