1960-1969: go-go sales lure outside investors. (musical instruments industry)

People have money, and we just can't keep them from throwing it at us," quipped NAMM president Jack Wainger of American Music Stores, Detroit, in 1967, succinctly capturing the tenor of the music industry in the 1960s. During the decade, the American public poured unprecedented sums into the purchase of musical instruments, while outside investors, anxious to cash in on a "growth industry," paid lavish premiums to invest in music manufacturers and retailers. Not since the player piano boom of the early '20s had the industry enjoyed such a sustained period of heady expansion. <