iHollywood Forum Announces Digital Music Leaders Appearing at Music 2.0, Dec. 8-9 in Los Angeles.

LOS ANGELES -- Business Summit to Focus on Reinventing the Music Business in the Digital Age: Content, Technologies and Business Opportunities

iHollywood Forum, Inc. today announced that Apple's Eddy Cue, AOL Entertainment's Bill Wilson, Universal's Larry Kenswil, MTV Networks' Jason Hirschhorn,

Music 2.0 takes place Dec. 8-9, 2004 from 9 a.m.- 6 p.m. at the Hilton Universal Hotel in Universal City in Los Angeles. Record label executives, music managers, artists, professional service providers, software developers, wireless carriers, entertainment companies, device makers, manufacturers, developers and other high-level attendees will consider the future of the music industry in keynotes, panels, case studies and exclusive networking sessions.

Agenda highlights include: Fireside chats with labels and publishers, analysis of digital distribution revenue models, online and digital radio, peer-to-peer, digital rights and fights, making money from downloads, revitalizing music at retail, the mobile music opportunity, ringtones and other new revenue streams, licensing strategies and the future of the music business in the digital age.

Another highlight reprised from last year will be a live focus group featuring college-age youth discussing their music buying habits and attitudes. The audience will talk with the students, and learn about their attitudes towards music downloading, digital rights, peer-to-peer file sharing, favorite artists, RIAA lawsuits, etc.

"At last year's Music 2.0 we analyzed early business models for the digital music industry. This December we'll discuss ways to turn digital music into a viable and profitable business," said iHollywood Forum Founder and CEO Michael Stroud.

Music 2.0 is made possible through the support of sponsors, including: ASCAP, Beep Science, BMI, Bitpass, Chaoticom, DigiPie, Entriq, Motorola, NPD Group, Predixis, Primera Technology, RSA Security, and Sonos. Media and supporting partners include; Rogers & Cowan, Hollywood Reporter, Business Wire, New Music Tip Sheet, Music Dish, Radio and Records, Digital Media Association, Always On, Parks & Associates and INDIESPACE.

Featured speakers and panelists at the Music 2.0 include:

Keynotes and Fireside Chats:

--Eddy Cue, Apple, Vice President, Applications

--Bill Wilson, AOL Entertainment, Sr. Vice President and General Manager

--Jason Hirschhorn, MTV Networks, Senior Vice President, Digital Music and Media

--Larry Kenswil, Universal Music eLabs, President

--Ted Cohen, EMI Recorded Music, Sr. VP Digital Development and Distribution

--Jody Gerson, EMI Music Publishing, Executive Vice President

Featured Speakers:

--AFTRA, Stefanie Taub, National Representative

--AOL, Ted May, Vice President, Broadband Home Networking

--AT&T Wireless, Jon Vlassopulos, Senior Director Business Development

--Beep Science AS, Markku Mehtala, Vice President, Business Development

--Beep Science AS, Sissel Henriette Larsen, Director of Marketing

--Big Champagne, Eric Garland, Chief Executive Officer

--Billboard, Geoff Mayfield, Analyst

--BitPass, Kurt Huang, Co-Founder, President and Chief Product Officer

--BMG, Ron Broitman, Vice President, Film and TV Music

--BMI, Richard Conlon, Vice President of Marketing and Business Development, Media Licensing

--Chaoticom, Adam Sexton, Vice President of Marketing and Product Development

--Davis Wright Tremaine LLP, Jeffrey H. Blum, Attorney

--DeepMix, Dave Curtin, Co-Founder/Creative Director

--Disc Marketing, Tena Clark, Founder and Chief Executive Officer

--Digital Music News, Paul Resikoff, Editor

--Digital Media Association (DiMA), Jonathan Potter, Executive Director

--Electronic Frontier Foundation, Wendy Seltzer, Attorney

--Entriq, Scott Crowder, Vice President of Mobile Services

--eMusic, David Pakman, President

--Faith West, Carolynne Schloeder, President

--Focus Marketing, Jean Marc Rejaud, Principal

--Goldring Hertz & Lichtenstein LLP, Kenneth Hertz, Partner

--Gracenote, Ty Roberts, Chief Technical Officer and Co-founder

--Hear Music/Starbucks, Don McKinnon, VP Music and Entertainment

--The Hollywood Reporter, Chris Marlowe, Editor, New Media and Technology

--Indiespace, Jeannie Novak, Founder and Chief Executive Officer

--IP Digital Rights Management, Lucy Goldenhersh

--Island Def Jam, Brandon Squar, Director of Online Marketing New Media

--Live365, David Porter, Director, Business Development

--Leiber & Stoller Music Publishing, Randy Poe, President

--Los Angeles Times, Jon Healey, Staff Writer

--Macrovision, Todd Basche, Senior Vice President

--Manatt Phelps & Phillips, Larry Blake, Partner Entertainment

--MINICK USA, Michael Steuer, General Manager

--Motorola, Dave Ulmer, Director of Marketing, Media Solutions

--Motorola, Mike Gaumond, Vice President, Media Services

--MSN Entertainment, Christina Calio, Senior Business Development Director

--MusicNet, Ellie Hirschhorn, Executive Vice President and Chief Operations Officer

--MusicNOW, Gary Cohen, Chief Executive Officer

--Music Rebellion, Jan Eglen, Chief Executive Officer

--Napster, Laura Goldberg, Chief Operations Officer

--NPD Music, Russ Crupnick, NPD Music, President

--Loudeye's Overpeer, Marc Morgenstern, Vice President, General Manager

--Parks Associates, John Barrett, Parks Associates, Analyst

--P2P United, Adam Eisgrau, Executive Director

--Predixis, Marc Campbell, Chief Executive Officer

--Primera Technology, Inc., Mike Atkins, OEM and National Sales Manager

--RSA Security Inc., Michael Vergara, Director, Product Marketing

--Radio and Records, Brida Connolly, Senior Editor

--RealNetworks, Richard Wolpert, Chief Strategic Officer

--RIAA, Steve Marks, General Counsel

--Rio Caraeffe, Consultant, formerly Vice President, Sony Digital Entertainment Networks and Sony Music

--Royalty Review Council, Keith Bernstein, CEO

--Rumblefish, Paul Anthony, Founder

--Sirius Satellite Radio, Steve Blatter, Vice President, Music Programming

--Sonos, Inc., Thomas Cullen, Co-Founder and Vice President of Sales and Marketing

--Sony Connect, Jay Samit, General Manager

--Sony Network Service Europe, Andreas Spechtler, Director

--Sound Input Consulting, Jill Johnson, Consultant

--Streamcast Morpheus, Michael Weiss, President

--Synergy Media Group, Michael Fitts, President and Chief Executive Officer

--T-Mobile, Michael Gallelli, Director, Content Services

--Tower Records, Kevin Cassidy, Executive Vice President, Operations

--Universal Music, eLabs, David Weinberg, VP Business Development & Business Affairs

--Universal Music, eLabs, Amanda Marks, Senior VP Business Development

--Warner Bros. Records, Jeremy Welt, Vice President, New Media

--Windswept Publishing, Evan Meadow, President

--Virgin Digital, Zack Zalon, President

--Virgin Records America, Syd Schwartz, Vice President, New Media

--Yahoo!, David Goldberg, Vice President and General Manager, Music

--Yes Inc., Daniel Goldscheider, Founder

--XM Radio, Lee Abrams, Senior Vice President, Content and Programming

--Xbox Live/Microsoft, Julia Miller, Director

--Xingtone, Jonathan Schreiber, Chief Executive Officer

To arrange interviews with speakers and conference chair Michael Stroud, please contact John Forrester at 310-566-7743 or email at jforrester@ihollywoodforum.com.

About iHollywood Forum and MobileTech Forum:

iHollywood Forum, Inc, (TM) based in Los Angeles, Calif., produces roundtables and conferences for Hollywood, entrepreneurs and mobile technology professionals. Founded five years ago by business journalist Michael Stroud, the company produces the popular monthly iHollywood Forum seminars on digital entertainment; MobileTech Forum for mobile professionals in San Diego, Los Angeles and Palo Alto; and Mobile Media World (Formerly iWireless World) on wireless content and applications; and Digital Media Summit, a conference about digital media delivery and commerce. More information is available at: http://www.ihollywoodforum.com/

Press Contact to RSVP for Music 2.0(TM):

Complimentary admission for qualified editorial media is available through pre-registration ONLY for Music 2.0. Journalists are encouraged to apply for press credentials by sending email with press outlet to Damion Martin in advance as space and luncheon capacity is limited. Priority admission will be given to pre-registered press.