Maitland Primrose Group Joins Forces with KIDS FIRST! to Increase the Visibility and...

Maitland Primrose Group, Publishers of Moving Pictures Magazine, Creates New Theatrical and DVD Label in Conjunction with KIDS FIRST!

PHOENIX -- Entertainment media company Maitland Primrose Group, who operates and owns Moving Pictures Magazine, unites with KIDS FIRST!, a program of the

Coalition for Quality Children's Media, to put children first as they work together to deliver to the marketplace appropriate media programming geared for the ages of 2 to 18. The new partnership will allow Maitland Primrose Group to acquire and distribute quality children's media throughout North America. The partnership comes on the heels of the major content deal Moving Pictures Magazine signed with AOL to provide AOL with film content across their online network.

The new theatrical and DVD label will be part of the Maitland Primrose Film Distribution (MPFD) arm. Films released under the new label will be branded as "KIDS FIRST! Presents" or "KIDS FIRST! Moving Pictures Presents." KIDS FIRST! (www.kidsfirst.org) is known as a "Good Housekeeping" type seal of approval for parents to evaluate media based upon a rating system based on age groups.

The new label from Maitland Primrose Film Distribution will acquire films on its own and independently of KIDS FIRST! KIDS FIRST! will recommend films that have been endorsed by them or accepted for their film festival.

KIDS FIRST! evaluates, rates and endorses children's feature films, DVDs, videos, audio CDs and television programs using volunteer, community-based juries comprising child development professionals, teachers, policy makers, parents as well as children from diverse geographic, socio-economic and ethnic backgrounds. Moving Pictures Magazine, which is owned and operated by Maitland Primrose Group, will review many of these new titles throughout the year.

The KIDS FIRST! Film Festival travels throughout the year and partners with more than 100 different venues throughout the United States that host the actual film screenings. Having presence at established film festivals, non-profit film centers, libraries, schools as well as art and children's museums allows individuals to experience and view new and classic children's films, TV shows and DVDs from studios, independent producers and youth producers worldwide. A KIDS FIRST! endorsement is given to titles that meet the KIDS FIRST! baseline criteria and are approved by a panel of both children and adults.

Maitland Primrose Group's experience within film festivals worldwide will help garner coverage and distribution for all different styles of media geared towards the youth market. Having the opportunity to showcase and distribute meaningful material through the new label, parents will know they are getting quality age appropriate programming. With Maitland Primrose's commitment to quality films, the distribution company will be sponsoring an award within the KIDS FIRST! Best Awards Celebration.

"This new partnership provides a tremendous opportunity for our company as we align ourselves with quality films and organizations that are focused on making a difference! KIDS FIRST! and Ranny Levy are pioneers in movies for children of all ages," said Margaret Tritch, President of Maitland Primrose Group. "We are pleased to lend our experience and expertise to help increase the visibility and availability of quality children's media as KIDS FIRST! joins our film distribution arm."

"I love this company!," said Ranny Levy, Founder and President of KIDS FIRST!/Coalition for Quality Children's Media. "Margaret Tritch's commitment to quality media for children and families resonates with ours, both coming from a deep commitment to the potential of positive social change through media. What a great way to positively impact the future."

Maitland Primrose Film Distribution is currently releasing the first KIDS FIRST! Theatrical Presentation, "The Tillamook Treasure" (www.tillamooktreasure.com), which will next play at Harkins' Superstition in Mesa, Arizona, on September 28, 2007. The film was a huge success at the KIDS FIRST! Festivals around the country and features Brian McNamara of Lifetime TV show Army Wives. The film tells the story of teenage sleuth Julie Kimbell, who searches for a legendary treasure buried in the mountains of Tillamook, Oregon.

Later this year, Maitland Primrose will be introducing the KIDS FIRST! Saturday Matinee at select theatres across the country. The idea is to have one Saturday a month at a local theatre in various communities that will screen short films and features to help create awareness of upcoming theatricals and DVD releases.

Maitland Primrose Group and Moving Pictures Magazine are headquartered in Phoenix, Arizona, with additional offices in Santa Monica, California, and New York City.

About Maitland Primrose Group

Maitland Primrose Group (MPG) is a multi-faceted media corporation whose mission is to provide audiences thought-provoking and entertaining media products. Maitland Primrose Group's holdings include: Moving Pictures Magazine, a quarterly publication that reports on the social, artistic and political elements that shape the world of movies; MovingPicturesMagazine.com, the online destination that provides connectivity to the important film festivals around the world, the magazine, Moving Pictures Short Film Contests, and filmed interviews; Maitland Primrose Film Distribution, the U.S. theatrical and video distribution label; and Moving Pictures Film and Television, its international sales and distribution arm. Maitland Primrose Group is headquartered in Phoenix, Arizona, with offices in Los Angeles and New York.

About KIDS FIRST!

Coalition for Quality Children's Media is a national, nonprofit organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media. KIDS FIRST! evaluates, rates and endorses children's feature films, DVDs, videos, audio CDs and television programs using volunteer, community-based juries comprising child development professionals, teachers and parents as well as children from diverse geographic, socio-economic and ethnic backgrounds. The KIDS FIRST! Film Festival is a showcase for new and classic children's films, TV shows and DVDs from studios, independent producers and youth producers worldwide that travels to more than 100 venues annually and has more than 10,000 screenings of individual titles throughout the year.