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Build a code of ethics to keep trouble at bay.

A code of journalistic ethics can help guide a periodical's management over some dilemas, but not every question of conduct can be covered by any code of professional behavior. Factual presentation of information is the goal of journalism and standards are needed as a guide to conduct. An internal mechanism to help confront problems, rather than an elaborate set of rules, is what is needed.

Eric Freedman, a Pulitzer Prize-winning journalist, teaches magazine writing at Michigan State University.

Journalists confused or tempted by opportunity or subtle bribery are mor

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